You Know You’ve Found “Your Thing” When…
This past weekend was probably one of my favorites weekends since classes began in August.
And you’ll never guess why.
Seriously…you won’t.
After accepting a copywriting project from my mentor last weekend, I’ve been working hard to get the “feel” of the sales letter I would need to write. It’s purpose is to promote a new program designed to take local small business owners by the hand and teach them how to promote their businesses on the Internet to local target markets.
I launched into the project last week, spending most of my afternoons and evenings in various coffee shops and at my favorite Panera Bread. And by the time the weekend began, I had already made some great progress. But there was still lots of work to be done, so…
I slept in a little bit on Saturday, took a hot shower, and then grabbed my laptop and drove down to Stoney Creek Roasters in Cedarville for breakfast. It was relatively quiet, so I got to work quickly without any distractions and immersed myself in writing…stopping only to take an occasional sip from my steaming cup of deliciously brewed coffee.
A few hours breezed by and I made a lot of progress before running into a few friends who had stopped by for lunch. We talked for a while, then I made my way home for a relaxing lunch. Later that afternoon, one of my roommates (Adam) and I jumped in the car and drove to Panera Bread at The Greene to spend the afternoon getting more work done.
The rest of the day was spent relaxing, writing, and talking around the fireplace at Panera. Eric’s parents (one of my other roommates) had driven down from New Jersey to visit for the weekend, so we met up with them and Bridget (Eric’s girlfriend) for dinner around 8PM at BD’s Mongolian Grill. It was a fun evening, and we went to Books & Co. afterwards to spent some time just hanging out.
This type of Saturday would bore a lot of the people I know. But for me, it was great. Not because writing in coffee shops is my idea of an exciting weekend, but because I knew that relaxing days of hanging out in coffee shops was becoming my definition of “work”…and because I felt like I was getting a true taste of the life I have been striving to be able to live after my college graduation.
There’s something about copywriting that really relaxes me…calms me…makes me feel like I’m accomplishing something worthwhile. The psychology of it is fascinating. Every word has a purpose. Every sentence has a cause. And every little detail is carefully crafted to elicit a certain kind of response or feeling inside of the reader. It’s one of the most powerful money-making skills that exist because a good copywriter can practically make money grow on trees. Learning the art of copywriting is not only a lucrative quest and a lot of fun, it’s also helping me develop the general ability to connect with people on a deep, emotional level…and the benefits of that skill go FAR beyond making money.
In short, you know you’ve found “your thing” when you’re working your butt off on a Saturday and actually enjoying it.
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